Social Media

As a digital content creator (and connected millennial), I have seen the power of effective social media in every day life. Digging deep into a brand and creating a digital voice is an artistic process to me. I've written content for non-profit campaigns, event marketing, organization promotion and product sales.

Skills

Creative Strategy

Sentiment Analysis

Content Creation

Online Fundraising

Target Audience Analysis

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Angling Against Autism

Lead Content Creator

The Emerge Center's annual fishing tournament raises money for their autism program. As the Development Intern, I created written content, graphics and videos for two months of strategic social media advertising surrounding the tournament.

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#GiveBR Campaign

Content Creation Assistant

#GiveBR is an annual, 24-hour campaign that celebrates the non-profits in Baton Rouge and encourages city-wide charitable giving. I wrote content and created graphics for hourly social media pushes. We surpassed our fundraising goal and raised enough money to purchase six talking devices for children who are nonverbal!

#IAmExceptional Campaign

St. Lillian Academy

In my capstone advertising course, my team and I created and launched an online campaign to increase their brand awareness. We increased post engagement and page follows by 250% in just two weeks.